Packaging Australia :: Henderson | McPherson
Home
About Us
News for Australia
Awards
Location Map
Internet Partners
Contact Us

 

 

 

 

 

 

 

 

News for Australia

31 January 200

20th National Print Awards

Henderson McPherson entered the 20th National Print Awards. Many entries and entrants were submitted for the packaging category.

The Southcorp Rare Muscat Boxes were unique in their design, making use of various embellishments including gold foiling and a textured overall UV varnish and Henderson McPherson's patent pending hinged lid construction.

A high level of printing quality was achieved on the printed wraps, with fine gold copy on a solid printed background.

Henderson McPherson was awarded a bronze for this premium box.

Category Category Title Entry Medal
17 Packaging Southcorp Muscat Boxes Bronze

 


Henderson McPherson is delighted to announce that it is the proud winner of the Gold Medal for the Packaging Council Aesthetic Style Award, sponsored by Carter Holt Harvey.

The Aesthetic Style Gold Medal recognises the use of aesthetics in marketing to associate the impressions of an organisation or brand. The winning entry will have successfully integrated a variety of sensory elements to express a brand aesthetic type, achieving a powerful point of differentiation to create positive overall customer impressions.

Entry submitted by Henderson McPherson

Aesthetics are fundamentally about beauty. Through the expert combination of the intangible aspects of design, Beringer Blass has made a pack that is desirable in and of itself. The union of typography, feel, colour, shape and texture all contribute to a unique presentation of the brand. One that demands recognition in its own right as a beautiful object, the workmanship and execution is outstanding, the product is both matched and endorsed by its package. The value added to the product elevates both brand and pack to a new level of standing in its category.

 
 Name of Entry
 Beringer Blass Wine Box Range

 Component Manufacturer
 Henderson McPherson
 Designer Functional
 Terry Newth - Henderson McPherson
 Designer Graphics
 CPd - Chris Perks Design
 Package Owner
 Beringer Blass (Wolf Blass)